Almost half of all emails are opened on mobile devices, according to Litmus research. That’s definitely big – especially since it was just three years ago that Litmus found only 10% of emails were opened on mobile. So what can you do to capitalize on this drastic shift? Read on to learn more from Justine Jordan, Marketing Director, Litmus, who shared tips you can use to optimize subscribers’ experience through mobile email for better conversion at MarketingSherpa Email Summit 2014.
Denise Aday‘s insight:
Quick tips about: utilizing the preheader, design for mobile scrolling and finger taps, and making the call-to-action pathway a smooth one.