Bad news, friends. Your subscribers spend less than three to four seconds deciding whether or not to open your email. And because at least 75 percent of folks first read email on their mobile devices, it’s all too easy for them to swipe and delete without a second thought. The good news? Email marketers have another tool to grab subscribers’ attention: preheader text.
“With a bit of creativity, your email preheader text can deliver big results.”
Don’t waste it!
See on targetmarketingmag.com « UPDATE & WARNING: Do not sign up for anything by email at targetmarketing.com unless you’d like to be spammed into oblivion with emails from them and their sponsors. It may be the worst I’ve experienced yet. Such a shame.