And we’re back! This issue features the second in a series of quick check-ups for your marketing emails.
In case you missed it, last month was about how to entice opens with a winning combo of your from info, subject line, and preview text.
Now let’s talk about responsive, mobily-friendly design.
You’re probably hearing this a lot — take heed: over half of email is now read on a mobile device.
Besides smartphones you have tablets and eReaders and smartwatches (o_e), oh my! And often what’s first opened on mobile is re-opened on desk or laptop.
Regardless of device, if it doesn’t look good people will hit delete. So we have to make sure it does.
Don’t be scared, seriously. You don’t have to learn a bunch of code. Yes, there’s complicated code-y stuff we could do, but that’s not what most of us want or need to spend our precious time on. What we certainly should do is use the tools readily available from our email service providers (the ones who should be doing the code-y stuff for us) and a few simple guidelines: