Sending A Welcome Series Is The New Onboarding Differentiator - 04/23/2013
“The beginning of an email marketing relationship is the most important. Not only are subscribers more engaged and more likely to convert, but optimizing the experience of a subscriber’s first month or so on your list can extend the overall time they remain engaged with your brand via email.
The welcome email has been a key tool in getting that relationship off on the right foot.”
Catching up from 2 days without internet service…yikes!
Good lesson in a few more things to keep (at least copies of) offline. In this respect, Dropbox proved invaluable, once again. There’s a free version, but my very reasonably priced Pro account has paid for itself over and over, in client collaboration, family file sharing, online backup, anywhere online access, automatic syncing across devices, and reliable offline access.
Okay, back to the crazy inbox…