Hi there! I’m Denise Aday, editor and Mailchimp email marketing expert.
I’ve always cared deeply about how we treat one another – able to sense what others are feeling and put myself in their shoes. Which makes me a passionate customer service advocate, for both clients and their communities.
Even as a little girl playing pretend, I was almost always helping others rather than commanding them. Or out front performing in a small group, being one of an accomplished team was still more satisfying than being the star. I remember one duo comedy-ballet skit (we put on Little Rascal-esque shows in summer daycare), where I was essentially the lead, but when taking my bow received a shaving cream pie to the bum, courtesy of my clumsier, upstaged partner. This suited me to a T. The audience roared (yay, we brought the fun!) and a prima ballerina showed her, um, equally human side with humor and grace.
Email and other digital content is talking to people. Facilitating conversations with them.
It’s important for those who lead and guide to reach out to their communities regularly and show their human sides, to build trust and deepen connections in genuine, accessible ways. To demonstrate they understand people’s feelings, goals, fears, and dreams – and that they can help them.
But figuring out how to do this can seem daunting. I naturally look at the practical, pragmatic side of things. My mind fairly hums over working out a good process to support the interactions and build the relationships that ensure people feel seen, heard, and valued. To listen, hear the unvoiced questions, gather the facts and information, anticipate needs, think through problems, and lay out solutions.
These talents served me well over the years in office management, executive administration, and virtual assistance. As a VA I discovered email marketing, which opened a whole new world for this lover of words, people’s stories, and good communication. And email marketing naturally evolved into helping clients with even more of their digital content.
Digital marketing is one of the most effective ways to build your audience and business online.
Whether you’re just getting started, looking to improve, or want to keep things humming along, I’m here to help.