The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering.
Statistics to ignore at your email marketing peril.
“New data out from Constant Contact and Chadwick Martin Bailey underlines the importance of mobile capabilities in email. According to the research most (75%) of consumers are ‘highly likely’ to delete an email that doesn’t render correctly on a mobile device.
Other interesting findings include:
• 88% of Millennials (ages 18-30) open email via mobile, 50% say a smartphone is their ‘primary’ email device
• 85% of those aged 30-39 say they read emails on mobile, 52% say smartphones are their primary email device
• 79% say they’ll reopen emails on PC that they’ve already opened on mobile
• 49% say they’ll click mobile links”