Confirmation, thank you, and welcome messages are an important of the new subscriber experience and additional marketing opportunities for you.
You’ve already made your signup offer enticing enough for someone to submit their email address (and perhaps more). Why not make the most of your confirmation and welcome messaging, too?
The default copy provided by MailChimp and other email service providers for setting up our signup pages and messages is the bare minimum — a good guideline and starting point. Takes care of the basics, but we all know default when we see it. With a little bit of customization you can stand out from the crowd. Walk new subscribers through the signup process and give them a warm welcome in your own voice. Provide a smooth, cohesive experience while supporting your brand.
Below are some stand-out examples of pages and emails that do just that. Including:
- Signup Thank You Pages – open after a signup form is submitted. Typically include instructions about…
- Opt-in Confirmation Emails – sent when a signup form is submitted. Contains link to confirm subscription.
- Confirmation Thank You Pages – open when confirmation link in the email is clicked.
- Final Welcome Emails – sent after confirmation link in the email is clicked. A transactional email opportunity not to be missed. Deliver your signup incentive. Kick off a welcome/onboarding series.
On to the examples…
Love the Little Things
Signup Thank You Page – Brand colors from lovethelittlethings.com are used, along with an inviting image in keeping with the theme, a sincere thank you message, instructions about what to do next, and a link to get back to the main website.
Confirmation Thank You Page – Includes a welcome video and links for a survey, free download as promised, and request for social shares. The survey might be a bit long to ask of a new subscriber, but this thank you is beautifully done and rewards that confirmation right away.
Final Welcome Email – The look and feel remains consistent. Links back to the confirmation thank you page above with the video and free ebook, and provides subscribers with a record of the details they provided.
Opt-in Confirmation Email – This one accomplishes a lot in a clean and simple fashion. Supports website branding, reminds people exactly where they signed up and what to do and expect next. I would make two small tweaks. Adjust the greeting line in case a first name isn’t provided, rather than leaving a gap between the Hello and the comma. And bold or make the font larger for the sentence with the confirmation link, to make it easy to jump straight to the action needed.
Opt-in Confirmation Email – Doesn’t look like a typical confirmation email, does it? Instead of the usual ‘click here to confirm,’ you’re offered instant gratification. No extra decision-making. Much more compelling, don’t you think? Clicking the button does confirm your subscription, but instead of the usual thank you page, you’re taken straight to the PDF guide to view and download. What a clever combination and smooth delivery.
Confirmation Thank You Page – A thank you page for an ecourse. Informs you that the first lesson is already on the way and asks for a quick social share, with a prepared click-to-tweet message. Makes it super easy for someone to take action.
Confirmation Thank You Page – The image is personal (that’s Adriene herself) and humble. Its blue accents subtly reinforce website branding. Nice use of icons as bullets for explaining what to do and what happens next.
Signup Thank You Page – Sticks to the minimalist format of the website itself and makes what to do next as easy as 1, 2, 3.
Final Welcome Email – Asks for a direct email reply. Good approach for personal 1:1 engagement and one-of-a-kind replies. To automatically build-out subscriber profiles for segmenting and sending targeted emails, offer a link for updating interest choices instead. Maybe include both.
Final Welcome Email – Simple elegance. Logo and colors from website, bullets for easy skimming (handy pun!). Just thank you, here’s what happens next, where to go if you can’t wait, and details you gave us. Plus a clever customization of MailChimp’s unsubscribe button text. I would lose that top bullet, which is redundant, and swap the order of the last two.
Final Welcome Email – Marie’s signature personality shines through. She gives the new subscriber some ‘greatest hits’ to watch while they wait and invites a social media connection. Notice how close together the bullets are, though? Some space in between them would make the list more friendly to eyes and fingers.
How about you?
Got a favorite example, question, or comment about confirmation, thank you, and welcome messages? Please post a comment below.